Information Interface
Will Smart
Director
Director

Will Smart

Building systems where data serves the people who use it.

Clarity is a design choice, not a side-effect.
Gallery
12+
Years in data
£400,000
Engagements Delivered
4,042+
Code Contributions
Profile

Will founded Information Interface after twelve years building data-intensive software for organisations whose decisions actually matter — public sector teams, regulated industries, and the kind of investment groups where a missed signal becomes a real loss.

His work focuses on the boundary between people and the systems that serve them: how analytical complexity is translated into clarity, how trust is built into infrastructure, and how organisations move from collecting data to actually understanding it.

Expertise
Data architecture System design Public-sector delivery Strategy Risk frameworks Team leadership Python SQL AWS Power BI DBT Terraform Artificial Intelligence CICD Snowflake Insurance Finance Analytics Data Protection Streamlit Photography Web Design
Experience
2024 — Present
Director, Information Interface
Founded II to bring clarity to organisations drowning in data.
2019 — 2024
Principal Data Engineer
Led large-scale ingestion and reporting platforms for regulated industries.
2016 — 2018
Information Manager
Maintain information integrity and basic quality standards to gain market advantage.
2014 — 2016
Information Assistant
Improve the accessibility and sharing of information across the organisation
Education
2011 — 2013
MSc, Computer Science
Distributed systems and data-intensive applications.
2008 — 2011
BSc, Mathematics
Probability, statistics, and applied numerical methods.